The animated explainer video is a style of animated content but no other style is as diverse as an explainer video is. The trend of explainer videos emerged after the popularity of video marketing increased and now this animation form is steadfast in forming great digital marketing campaigns. From social media sites such as Facebook to websites, animated content is now found everywhere and that has also led to an increment in competition.
Solely with the use of animated explainer video, you can convey your brand’s values, message, and story without having to rely on content marketing or static visuals. However, before you proceed to take your passion for animation by looking for an animation video maker online, go through the top 5 animated explainer video styles we have compiled for you.
Top 5 Animated explainer video Styles
Giving a fun and quirky flair to animation, 2D cartoon animations will always be a favorite of many brands and individuals. You can experiment with colors and go for a more vibrant appeal than relying on mundane colors. Cartoon animations should never be boring so make sure to add humorous aspects to the story and enhance it with the right use of audio and sound effects. Every animation form is detailed but cartoon animations should be more fluid, smooth and fun in order to reach out to the right audience.
Stop Motion Animation
You must remember the iconic animated movie Chicken Run and that movie is based on an animation style that is known as stop motion. The notion of creating such animations are rendered both digitally or in a traditional format. You can either take photos, place real-life objects or later animate them or you can do it digitally from scratch. However, the most used approach is to merge different layers of real-life objects and then these are editing into the style of a stop motion animation. Due to its complicated and abstract nature, stop motion animations are mostly used in movies but some marketers tend to use it too.
Infographics have been around for decades and there was not an easier approach to explaining tutorials than infographics. However, animated infographics are a form of motion graphics that are just more detailed and informative. Some animations do without a script but animated content that needs to be informational should have a script beforehand. You have to look into the depth of factual information such as facts, graphs or even charts and then you have to combine them together in the form of an interesting infographic that would be read by your target audience.
Cutout animation is similar to paper-based graphics and that is exactly what it is based upon. From its appeal to the movement, you give to the animation, each of these factors matter. It is a simplistic style that has a limited scope as such animation styles cannot be used everywhere. Since the animation style is somewhat paper-like, animators tend to focus more on the story and the message instead of making it visually appealing. However, you need to be really smart and intricate about what draw or else it would become too stagnant and boring to the viewer.
Kinetic Typography Animation
The concept behind animated kinetic typography is that it is similar to lettering illustration or images but it is just animated. You can form your message and choose a font style with high visibility and appeal. Once you have chosen it, proceed to animate it in the form of a video or a mini clip. Just as its name, you should only add text to it as the use of images or characters would not fit it. However, that does not mean the video would not have any audio but it should not be a script instead it should only be some soothing background music.